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Life is Urgent
by Nikita Zhitov

So many young people waste their time as if it was in such abundance that their time would never run out. I see much of humanity including supposedly mature adults, wasting their lives away on purposeless activities that move them nowhere, produce no meaningful results, and have no real importance in their lives. It seems as if people have no sense of urgency whatsoever in their lives. Our lives are passing by and every minute gone is gone forever and can never be recovered. There is no way to relive wasted time and each minute that passes makes the next minutes more precious. Do you understand this? Why do so many live their lives as if it their dwindling supply of time is not important?

A very successful friend of mine, multimillionaire Ron D. Pate, said it well when he used to mentor me as a young man just starting out on my journey of professional success: “Live your life such that when you reach the end you can say, ‘Wow! That was a hell of a ride!’ versus ‘Oh well, I’ve made it to the end…’”

I see people everyday wasting their time as if they have ten lives to live to achieve their goals and fulfill their dreams. What if you knew with certainty that you were living your last day on earth? What would you want to do during that last day? What would you regret not having done during your life? I assure you, you would most likely not be sitting around procrastinating, wasting time away as if it was in abundance. Well, understand this … there is no difference between that day and right now. You have no way to know with certainty when your end will come.

Again, when a minute is gone it is gone. There is no rewind bottom. You cannot get it back. The time at your disposal is your entire time capital. You cannot borrow time. You cannot create time. You cannot work hard and earn more time. You can only invest the time that you have. Your time is your most valuable asset.

I believe one of the key issues leading to the prolific wasting of time is people not knowing what they want from life, their not having a clear plan in mind of what they are living for and what they are trying to achieve. As a result, they just stumble through life, moving without conscious thought in response to the various passive influences they encounter. You’ve likely never seen the captain of a large ship sailing without a compass and map, a clear plan, or at least a mental visual image of where he is going. He doesn’t just sail whichever way the wind is blowing, does he? No, he starts out with a definite port of call in mind, with a plan to get there, and with the proper tools in hand to ensure his journey is successful. In the same way you need to have a plan to help you navigate through life to make sure you don’t end up somewhere you don’t want to be. Even Napoleon used to reflect on this concept as evidenced when he said, “For everything you must have a plan.” Otherwise all our actions become purposeless, without any real destination.

However, if you have a clear plan for life and you know what you want to achieve in life and you take deliberate persistent steps to get to where you want to go, then you automatically become aware of how you spend your time. You begin to question every activity you engage in to consider whether it is moving you ahead toward your destination or not. Highly successful people know what they want and they don’t waste a step along the journey. For example, I have personally made a deliberate choice to never watch TV without a very specific, beneficial program to view. I consider most current television programming a great time waster in our society and I decided that I do not want to be a part of it. I have held firm in this commitment for six years now and the increase in my productive time and learning has been tremendous.

Successful people are aware of every minute and every second of their day. They value their time, because they realize that it is really the most important asset they have. My advice to you is to live every day of your life as if it was your last. Do not procrastinate and be aware of how you spend every second. Know what you are doing at any particular moment and do so intentionally. Feel, what Kipling refers to as, “the unforgiving minute.” Have a plan for your life and never, never, never quit. Success takes time. But stay persistent, follow your plan, always value your time, and your vision shall at last unveil itself. Master your courage to stay to the end of this adventure to harvest the fruits of your astute thinking and hard work.

Remember, life is urgent! So live accordingly. I wish you deliberate living and best of luck!

“Our plans miscarry because they have no aim. When a man does not know what harbor he is making for, no wind is the right wind.” – Seneca (4 BC-65AD)




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Copyright © 2007 by Nikita Zhitov. All rights reserved.